EIMI Texture Rugged Matte Paste 75ml
$35.00
Who it’s for
Anyone who wants strong texture, definition, and a matte finish — perfect for messy, rugged, or structured styles on short to medium hair.
What it does
Creates a long-lasting textured look with a firm, matte finish. Adds definition, separates strands, and gives a controlled, lived-in effect without shine. Keeps your style in place while still allowing a natural, touchable feel.
How it works
This matte paste uses a flexible-yet-strong styling formula that grips the hair to build texture and hold:
Phase 1: Warm a small amount between your hands to activate the formula and make it easier to distribute.
Phase 2: Work through dry or slightly damp hair to shape, define, and add rugged texture. The paste sets into a matte finish that lasts throughout the day.
Quantity
BENEFITS
Adds strong hold and lasting control.
Creates a true matte finish with zero shine.
Adds texture, volume, and separation.
Lightweight and non-greasy.
Easy to rework throughout the day.
Ideal for short and medium-length styles like messy, spiked, or structured looks.
SPECIFICATIONS
Volume: 75 ml
Hold Level: Strong
Finish: Matte
Hair Types: Short to medium hair, straight to wavy
Style Result: Textured, defined, rugged finish
ABOUT THE BRAND
Brand Description/Story
EIMI By Wella Professionals gives you a voice with which you can express your hair styling skills as well as each client’s individuality. EIMI Professional Styling Products mold, shape And inspire, inviting stylists and salon clients to celebrate their individuality and own unique style.
DETAILS
How to use
Start with a small amount and warm it between your hands.
Apply evenly through dry or slightly damp hair.
Define sections, shape your style, or scrunch for texture.
Add more product if you want stronger hold or extra definition.